Customer Spotlight: DIV Brands
DIV Brands is a direct-to-consumer brand holding company that launches and scales offers online through performance marketing, with in-house creative and tech teams. They operate remotely, with contributors from operating from 19 countries around the world. Their brands include BÆRSkin, one of the most sold hoodies in america and Hyper Arch Motion, an orthopaedic line of sneakers.
DIV Brands embarked on their journey seeking reliability and scalability in ecommerce operations due to challenges with unstable vendor relationships and downtime affecting revenue. They turned to Control Plane for a scalable, reliable, and multi-cloud solution.
- 99.999% Availability and ultra-low latency for all end-users
- PCI Compliance with comprehensive audit trail and fine-grained access controls
- 24/7 technical support
- Flexibility to mix-and-match any combination of backing services from AWS, GCP, and Azure without dealing with credentials and complex IAM policies
In the dynamic realm of e-commerce, DIV Brands encountered a series of challenges that prompted a strategic reassessment of their operational landscape. One of the primary hurdles they faced was the instability stemming from vendor relationships. Downtime issues and a lack of reliability from e-commerce providers led to significant revenue disruptions, forcing DIV Brands to reevaluate their technological infrastructure.
The e-commerce sector places a premium on high availability and reliability. For DIV Brands, the pivotal moment came when they decided to part ways with a vendor that failed to provide the stable foundation crucial for seamless online transactions. Recognizing the critical importance of a robust and scalable solution, they embarked on a journey to build an in-house infrastructure that could meet their specific needs. The imperative was not only to address existing challenges but also to proactively position themselves for future growth and global expansion.
Scalability and global accessibility became nonnegotiable criteria in their search for an ideal solution. Traditional e-commerce providers were falling short of meeting these requirements, leading DIV Brands to explore alternatives that could provide a more resilient foundation. The decision to delve into the capabilities of Control Plane was born out of the need for an virtual cloud platform that guaranteed reliability and scalability.
“The decision to delve into the capabilities of Control Plane was born out of the need for an virtual cloud platform that guaranteed reliability and scalability.”
Control Plane’s SLA of 99.999% High Availability
Service Level Agreements (SLAs) were a crucial KPI for DIV Brands. Control Plane positively impacted DIV Brands' daily operations by enabling them to host services in multiple regions with 99.999% availability and ultra-low latency - boosting their customer trust. The ability to operate on multiple clouds enhanced overall reliability, addressing the company's concerns about potential outages and disruptions.
Responsive Support and Implementation Ease
The journey with Control Plane was not just about technology; it was about partnership. DIV Brands commended Control Plane's support team for their responsiveness and unwavering assistance throughout the implementation process. The platform's user-friendly interface and straightforward implementation process ensured a seamless transition, minimizing disruptions to daily operations.
PCI Compliance and Security Assurance
Security is paramount in e-commerce, especially when dealing with luxury and lifestyle products. Control Plane's PCI compliance out of the box provided DIV Brands with a robust security framework, streamlining their adherence to industry standards. This not only fortified their defenses against potential threats but also eliminated the need for cumbersome compliance procedures.
Multi-Cloud Flexibility
One of Control Plane's standout features was its support for multi-cloud deployment. DIV Brands harnessed this capability to diversify their cloud strategy, ensuring resilience and mitigating risks associated with relying on a single cloud provider. The multi-cloud flexibility empowered DIV Brands with a strategic advantage in managing their digital infrastructure.
Holistic Infrastructure Management
Control Plane's holistic approach to infrastructure management stood out as a differentiator. By providing an virtual cloud platform, Control Plane empowered DIV Brands with cloud-native maturity without the exhaustive investments typically associated with achieving such a status. The platform streamlined complex processes, offering a single pane of glass for managing multiple environments and enhancing overall observability and security.
“Control Plane positively impacted DIV Brands' daily operations by enabling us to host services in multiple regions with 99.999% availability and ultra-low latency - enhancing our customer trust.”
The partnership's success lay in the precise alignment of Control Plane's capabilities with DIV Brands' aspirations. The platform's high availability, as evidenced by a remarkable SLA of 99.999%, addressed one of DIV Brands' pivotal concerns - ensuring uninterrupted service to their global customer base. This achievement not only met industry standards but exceeded them, reinforcing DIV Brands' commitment to reliability and customer trust.